Is the race for the White House closer than it appears? If you’re reading this blog post, there’s a good chance that you know a bit about Embee, so you can skip to the second paragraph. For those of you who need some background on Embee, here goes: We…
During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…
Food Delivery Wars – What Instagram Ad Exposures reveal to us The stay at home orders across the US are causing more people to rely on food delivery apps. At Embee, thanks to our large panel, we have a vantage view of not only app usage trends, but also of…
Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…
As part of the IIEX-forward event looking at the impacts of COVID-19 on the future of society on June 16, 2020, Embee Mobile’s CEO, Russell Tillitt, presented findings from research on mobile behavior through the early stage of the pandemic.
TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…
The BLM protests have taken over the media, giving some people hope, and terrifying others. Public reactions to the protests range from hope for the future to disgust at the behavior through to bewilderment of the reasons for the protests. Embee decided to see who thinks what, and why. We…
Note: This post is a preview of the Forces of Change research that will be presented at IIEX Forward, an online conference on June 16th 2020. Embee Mobile is part of a consortium of companies undertaking a deep look in understanding what the world might look like on “the other…
Continuing on from our previous blog Are Americans keeping up with the COVID19 social distancing rules? today, we want to look at who are the big winners in the app space. Who has gained the most users between February and end of April and where users spent most of their time…
Washing hands; not touching your face; staying at home; schools, restaurants and gyms closed: just some of the tumultuous changes unthinkable only a few weeks ago. Almost all Americans are impacted by COVID 19 ‘stay-at-home’ orders, and this is changing people’s behavior. Some changes are temporary, others are set to…
