During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…
It was April of this year when I first heard of TikTok. It was in Austin. I was attending a market research conference, and a few of us were having breakfast with a client. “Have you heard of this thing called TikTok?” the client asks us. We all gave a…
Embee is proud to announce it has joined ESOMAR! ESOMAR is a members-only organization of the world’s top data and market research companies. All ESOMAR members are required to abide by an ethical code of conduct. Accordingly, new potential members must prove that their data collection and research practices are…
ResearchDesk™ is the DIY tool allowing you to survey Embee’s high quality panelists with the minimum of effort and cost. However, ResearchDesk™ does not provide the means of coding your survey. For that, you need to write your survey on a platform of your choice. If you’re stuck without a…
As you may have noticed, there has been an increased interest lately regarding the impact of social media services on our privacy, on our information, and even on our elections and governments. Amid calls for increased regulation and oversight, there is speculation that social media companies may eventually be required…
ResearchDesk™ allows easy and cost-effective access to a high-quality mobile panel in the US, but the value in the results is as much about the quality of the survey as the quality of the panel. When creating a survey, the hardest part is working out what to ask. There are…
Writing successful and unambiguous surveys depends on having clear and unambiguous questions. Furthermore, mobile surveys are constrained by space on the screen, and it’s essential to ensure that questions all appear above the fold on all screens. Combining general rules and specific rules for mobiles provides a checklist of Golden Rules…
Although some surveys are based on “hey, let’s get 1000 completes”, there are sound statistical rules to calculate the number of completes that a study needs. These are called the “Confidence Interval” and the “Margin of Error”. These need to be valid for all the segments you plan to make…
People consume media and interact with brands in hundreds of ways each day. As the research industry tries to uncover path to purchase or brand affiliation, we still struggle with the most basic of questions: How do I find the right people? On which device do I connect with them?…
Advertisers and content providers have always had opposing interests. A neutral third party must exist. What the recent NBC/Netflix/SymphonyAM ratings dust-up uncovers is that just because people are watching on their phones or online doesn’t change the fundamental need for validated third-party data. It’s a basic question of trust. Who does…
